HeyGen

Overview

HeyGen is an AI video platform built for teams and solo creators who need to produce professional-quality video at scale without cameras, crews, or editing software. As of 2026, the platform has generated over 125 million videos and 99 million avatars for more than 100,000 businesses, and was recognized as G2's #1 Fastest Growing Product of 2025. It covers the entire video production workflow from script to share-ready output, including text-to-video, avatar generation, multilingual dubbing, and video editing, all inside a single workspace. What sets HeyGen apart from standard video tools is its combination of hyper-realistic AI avatars and a 175-language dubbing engine with accurate lip-sync. Creators can choose from 700+ pre-built stock avatars on paid plans, or record a short clip to generate a Digital Twin that replicates their appearance, voice, and gestures. The translation engine preserves the original speaker's tone and pacing, making it genuinely viable for global content localization rather than basic subtitle overlays. Pro plan users can also edit and proofread translated scripts and switch voices after generation. HeyGen serves a wide range of use cases across learning and development, marketing, sales outreach, and localization. Miro reported a 10x increase in video production speed after adopting the platform. Enterprise customers including Workday, Coursera, HubSpot, Airtable, Shopify, HP, Salesforce, and Universal Music Group trust HeyGen for internal training content, marketing videos, and global localization campaigns. The platform is certified for GDPR, SOC 2 Type II, CCPA, AI Act, and DPF compliance. The Business plan ($149/month) adds team collaboration features including workspace management, video draft commenting, SCORM export for LMS platforms, and integrations with n8n, Make, HubSpot, and Zapier. An Enterprise tier with custom pricing includes dedicated customer success managers, SCIM user provisioning, multi-workspace control, and invoice billing.

Features

• Text-to-Video Generation -- Type a script or prompt and generate a complete 1080p or 4K video with AI avatars, voiceovers, and visuals
• AI Avatars -- Choose from 700+ stock video avatars on paid plans, or create a Custom Digital Twin from a short video clip of yourself
• Video Translation and Dubbing -- Upload any video and automatically dub it into 175+ languages and dialects with AI lip-sync, voice cloning, and auto-generated subtitles
• Photo Avatar -- Transform a single static image into a talking avatar video with natural lip-sync, facial expressions, and hand gestures
• AI Studio Editor -- A text-based timeline editor where you control tone, delivery, gestures, and emotion; supports PowerPoint and PDF imports, screen recording, and 75+ templates
• Voice Cloning -- Clone any voice from a short audio sample; Creator and Pro plans include unlimited voice clones across 1,000+ AI voices
• AI Models Integration -- Access Sora, Veo, Kling (video B-roll), Flux (images), and ElevenLabs (speech) directly inside HeyGen
• Product Placement -- Upload a product image and script; the Ad Generator places the product in an avatar's hand with music, captions, and voiceovers for TikTok and Amazon ads
• Video Agent (One-Shot Text-to-Video) -- Type an idea and get a share-ready video automatically, script, visuals, avatar, and voiceover generated in one step
• Brand Kit -- Store brand colors, fonts, and logo assets so every video stays on-brand; available on Creator plan and above
• Business Collaboration -- Team workspaces with role controls, video draft commenting, task tagging, SCORM export, and LMS integrations on the Business plan ($149/mo)
• API Access -- Pay-as-you-go REST API for Video Agent, Video Translation, Text-to-Speech, avatar creation, and Studio video generation

Best For

Marketing teams producing weekly product videos, social ads, and onboarding content who need to eliminate camera setup and post-production time, L&D managers creating compliance training, product onboarding, and upskilling courses who need SCORM export and LMS integration without hiring a video crew, Global brands localizing existing video content into 10+ languages simultaneously using AI dubbing with accurate lip-sync rather than manual re-recording, Solo creators and YouTubers who want to scale content output using a Digital Twin avatar so they never need to appear on camera again, Sales teams sending personalized video outreach at scale using AI avatars and voice cloning to stand out in crowded inboxes, Agencies managing video production for multiple clients who need centralized billing, role controls, and team workspaces on the Business plan

How It Works

Starting with HeyGen requires no video production background. You pick a workflow from the main dashboard: Video Agent for one-shot text-to-video, AI Studio for a script-driven editor, Video Translator for dubbing uploads, or Photo Avatar for turning a still image into a talking clip. For text-to-video, you type or paste your script, choose an avatar from 700+ stock options or your own Digital Twin, select a voice from 1,000+ AI voices across 175+ languages, and click generate. The platform handles visuals, timing, and lip-sync automatically, producing videos up to 30 minutes long on Creator and Pro plans (60 minutes on Business). The AI Studio editor gives you finer control. It works like a document editor: each paragraph of your script maps to a video segment, and you can adjust delivery tone, gestures, and emotion per segment without re-recording. You can import a PowerPoint deck or PDF and convert it slide-by-slide into a narrated video, or use the built-in screen recorder to add screen capture segments. Finished videos export at 720p (Free), 1080p (Creator), or 4K (Pro and above). For translation, you upload an existing video and select the target language from 175+ options. HeyGen clones the speaker's voice, re-syncs lip movement to the dubbed audio, and optionally generates subtitles. On the Pro plan you can open the transcript, edit translated text, and switch to a different voice before rendering. Brand glossaries ensure product names and terminology stay consistent across languages. The API is available separately with pay-as-you-go pricing, covering Video Agent, Video Translation, Text-to-Speech, avatar creation, and the full Studio pipeline. Businesses on the $149/month plan also get native integrations with HubSpot, Zapier, Make, and n8n for workflow automation.

Frequently Asked Questions

Is HeyGen free to use?

The Free plan generates up to 3 videos per month (max 1 minute each) at 720p with 500+ stock avatars and 1 Custom Digital Twin, no credit card required.

How much does HeyGen cost for paid plans?

Creator is $29/mo ($24/mo billed annually). Pro is $99/mo. Business is $149/mo plus $20/seat/mo. Enterprise pricing requires contacting sales.

How many languages does HeyGen support for video translation?

The translation engine covers 175+ languages and dialects on Creator, Pro, and Business plans. The Free plan is limited to 30+ languages.

Can I clone my own voice in HeyGen?

Voice cloning is available on all paid plans. Creator and Pro include unlimited voice clones, while the Free plan allows 1 clone. Cloning works from a short audio sample.

What video resolutions does HeyGen export?

Free exports at 720p, Creator at up to 1080p, and Pro and Business plans at up to 4K.

Does HeyGen have an API?

The HeyGen API is available on a separate pay-as-you-go basis and supports Video Agent, Video Translation, Text-to-Speech, avatar creation, and the Studio pipeline via REST endpoints.

What AI models does HeyGen use internally?

HeyGen integrates Sora, Veo, and Kling for cinematic video B-roll, Flux for high-fidelity images, and ElevenLabs for ultra-realistic speech, all accessible inside the platform.