Murf AI

Overview

Murf AI is a text-to-speech platform built around three distinct products: a real-time voice API (Murf Falcon), a voiceover studio (Murf Studio), and an AI dubbing tool. The platform serves 10 million+ developers and creators worldwide, with over 300 Forbes 2000 companies on its roster. Murf positions itself around speed, accuracy, and ethical sourcing, with its voices created in partnership with professional voice actors who earn royalties. What separates Murf from generic TTS tools is the split between two underlying models. Falcon handles real-time conversations and voice agents, delivering 130ms end-to-end latency measured across 33 global locations, outperforming ElevenLabs, OpenAI, Cartesia, and Deepgram in third-party benchmarks. Gen2 handles content creation, achieving 99.38% pronunciation accuracy tested on 4,710 words from 300,000 multilingual sentences. The platform supports 35+ languages through Studio and 40+ through the dubbing product. Teams across e-learning, corporate training, advertising, podcasting, and enterprise localization use Murf. Case studies show Nestle achieved 30% faster voiceover production, AgriSphere cut content production costs by 80%, and Omnicom reduced translation time by 45% while delivering content across 25 languages. Thinkproject reported 50% faster video content development. The platform holds SOC 2 Type II, ISO 27001, GDPR, and HIPAA certifications. Murf also runs a startup incubator program offering early-stage developers 50 million free API characters over a 3-month period. The company is headquartered in San Francisco, CA, and is rated 4.7/5 on G2 from over 1,000 reviews.

Features

• Murf Falcon API -- Real-time text-to-speech API delivering 130ms end-to-end latency, priced at 1 cent per minute, with data residency across 11 geographies.
• 200+ AI Voices -- Voice catalog spanning 35+ languages and accents including US, UK, Australian, Indian English, Hindi, Arabic, Japanese, Korean, and Cantonese.
• Murf Studio Editor -- Browser-based voiceover editor with per-word pitch, speed, volume, and emphasis controls, plus a Say It My Way recording feature on Business plans.
• AI Dubbing -- Translates and dubs video content into 40+ languages while preserving original speaker tone, with advanced timeline editing before export.
• Voice Cloning -- Custom voice clone creation using recorded audio samples, available as an add-on on Enterprise plans.
• Pronunciation Library -- Custom pronunciation dictionary for technical terms and brand names; personal library on Creator/Business, shared team library on Enterprise.
• Integrations -- Native connections to Canva, PowerPoint, Google Slides, and Windows SAPI apps, plus REST API for custom builds.
• Transcription -- Audio-to-text conversion on Business plans with 48 hours of transcription time per year.
• Gen2 Model -- Content-creation model with 99.38% pronunciation accuracy on 4,710-word test set and 8-out-of-10 win rate on voice naturalness in blind tests.
• Enterprise Security -- SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance; SSO, access logs, custom MSA, and no-training-on-your-data guarantee on Enterprise plans.
• Ethically Sourced Voices -- All voices created in partnership with professional voice actors who receive royalties each time their voice is used commercially.
• Embed Code and Shareable Links -- Published audio can be embedded on external sites or shared via link on all paid plans.

Best For

Developers building real-time voice agents for customer service, sales automation, or appointment booking who need sub-200ms latency and multi-language support., E-learning instructional designers at enterprise teams who need to produce and update voiceovers across multiple languages without external recording sessions., Marketing and content teams dubbing promotional videos, explainers, or YouTube content into 40+ languages to reach non-English audiences., Podcast producers and audiobook creators who write long scripts and need multiple distinct character voices with fine-grained pitch and emphasis controls., Enterprise localization teams needing SOC 2, HIPAA, and GDPR compliance alongside custom contracts, SSO, and dedicated customer success support., Independent freelancers starting with the free 10-minute plan and wanting commercial rights from the $19/month Creator tier.

How It Works

For voice agents and developers, Murf works through a REST API using the Falcon model. After getting an API key from the Murf API dashboard, developers send text requests and receive audio back with 130ms first-audio latency. The API supports 35+ languages with in-conversation language switching, costs 1 cent per minute, and provides data residency across 11 geographic regions for compliance-sensitive deployments. For content creators, Murf Studio is the primary interface. Users create a project, paste or type their script, then choose from 200+ AI voices organized by language, accent, gender, and style. The editor allows adjusting pitch, speed, volume, and emphasis at the word or sentence level. The Say It My Way feature on Business plans lets users record a short clip to guide the AI's delivery style. Finished audio exports in all major formats including u-law mono for IVR systems, and plugs directly into Canva, PowerPoint, and Google Slides. For video localization, Murf Dubbing handles translation and voice replacement in 40+ languages. Users upload a video, select target languages, and the system transcribes, translates, and generates dubbed audio that preserves the original speaker's tone. An editing interface allows timing and wording adjustments before export. Studio's free plan includes 10 projects and 10 minutes of voice generation with no credit card required. Paid plans start at $19 per month (billed annually as $228/year) for Creator, which adds 100 projects, 24 hours per year of voice generation, unlimited downloads, and commercial rights.

Frequently Asked Questions

Is there a free plan and what does it include?

The free plan includes 10 projects and 10 minutes of voice generation per month with no credit card required. It provides access to the basic voice catalog and Studio editor but does not include commercial usage rights or unlimited downloads.

What is the difference between Murf Falcon and Murf Gen2?

Falcon is the low-latency model built for real-time voice agents, achieving 130ms time-to-first-audio across 33 global locations. Gen2 is the content-creation model optimized for naturalness, scoring 99.38% pronunciation accuracy on a 4,710-word test set and winning 8-out-of-10 blind tests on voice quality.

How does Murf Studio pricing work?

Studio plans are billed annually. Creator is $19/mo ($228/yr) with 100 projects and 24 hrs/yr voice generation. Business is $66/mo ($792/yr) with 500 projects and 96 hrs/yr. Enterprise is custom pricing with unlimited generation.

Does Murf have an API and what does it cost?

The Murf API uses the Falcon model and is priced at 1 cent per minute of generated audio. It supports 35+ languages with in-conversation language switching and provides data residency across 11 geographic regions.

Can Murf dub existing videos into other languages?

Murf Dubbing supports translation into 40+ languages and preserves the original speaker's tone during voice replacement. An editing interface allows timing and wording adjustments before export.

What integrations does Murf support?

Native integrations include Canva, PowerPoint (Business and above), Google Slides, and Windows SAPI-compatible apps. The REST API enables custom integrations for developers.

Is Murf compliant with enterprise security requirements?

Murf holds SOC 2 Type II and ISO 27001 certifications, and is GDPR and HIPAA compliant. Enterprise plans add SSO, access logs, custom MSA, and a no-training-on-your-data guarantee.