Ocoya

Overview

Ocoya is an AI-powered social media management platform built by UAB Ocoya, an EU-based company, serving 591,314 customers worldwide. It handles the entire content pipeline from creation to scheduling to publishing, letting brands, freelancers, and agencies replace the recurring cost of a social media agency with a single subscription starting at $15 per month. The platform publishes more than 2,000 posts daily for its users across Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube Shorts, and several other channels. What separates Ocoya from conventional scheduling tools is its AI agent layer. Users can deploy ready-made agents (Social Poster, DM Chatbot, Comment-to-DM) or build custom domain-specific agents, and combine them with workflow automations triggered by schedules, RSS feeds, or new ecommerce product listings. This means content can flow from a WooCommerce product page to a live Instagram post without any manual intervention. The platform also includes a design editor with over 1 million royalty-free templates, a background remover, royalty-free music, and direct Canva integration, so there is no need to leave the dashboard to produce finished visuals. Ocoya is used by freelancers managing multiple client brands, small-to-mid-size marketing teams that need approval workflows, and agencies running dozens of client workspaces simultaneously. Notable social proof includes an account executive from Uber Eats citing the AI-driven workflows for significant time savings in content creation, and a testimonial from the owner of Insparket Media saying Ocoya removes the need to switch between multiple tools. The platform's best-times engine is trained on over 20 million data points and predicts peak engagement windows per account. The company is incorporated in the EU and operates a public roadmap at roadmap.ocoya.com, a community Facebook group, and a Help Center at help.ocoya.com. Payments run through Stripe. Non-profit organizations can apply for a 50% discount by contacting support with proof of status.

Features

• AI Caption Generator -- Writes captions and hashtags for any platform using AI credits; credits reset monthly and are included on every plan from 100 (Bronze) to unlimited (Diamond).
• AI Agents -- Deploy pre-built Social Poster, DM Chatbot, and Comment-to-DM agents, or build custom domain-specific agents trained on your brand voice.
• Workflow Automations -- Trigger automated content pipelines from a schedule (every few hours or days), an RSS feed item, or a new WooCommerce/Shopify product, with up to 10,000 runs per month on Diamond.
• In-House Design Editor -- Drag-and-drop editor with 1 million+ royalty-free image and video templates, royalty-free music, background remover, and text styles.
• Canva Integration -- Access Canva directly inside the Ocoya dashboard without switching tabs or re-uploading finished assets.
• Content Calendar -- Drag-and-drop scheduling calendar with best-times predictions trained on 20 million data points and a human-like publishing delay toggle.
• Multi-Level Approvals -- Route posts through internal team review, external client review via shareable public link, or both; track status and discuss inline.
• Multi-Channel Publishing -- Publish simultaneously to Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Threads, TikTok, YouTube Shorts, Google Business, Discord, Telegram, and Slack (12 channels total, several in beta).
• Workspaces -- Isolated environments per brand or client, each with its own social profiles, media library, team members, and calendar; unlimited on the Diamond plan.
• Brand Kit and Hashtag Presets -- Store brand colors, fonts, and reusable hashtag collections in the Assets section for one-click application across posts.
• Ecommerce Integrations -- Connect Shopify or WooCommerce stores so that new product listings automatically become scheduled social posts.
• Link Shortening with UTM Tracking -- Shorten URLs and attach UTM campaign parameters; every shortened link includes click tracking for analytics.

Best For

Social media managers at small agencies handling 5 to 20 client brands who need isolated workspaces, client approval links, and automated posting without paying per-profile fees., E-commerce brands running Shopify or WooCommerce stores who want new product arrivals to post automatically across Instagram, Facebook, and Pinterest without manual effort., Freelance content creators managing their own brand presence across 3 to 5 platforms who want AI captions, a design editor, and a scheduling calendar in one $15/month subscription., Marketing teams at growing companies that publish more than 30 posts per week and need a shared calendar, team roles, internal approval flows, and best-times scheduling., Creators and brands running comment-driven lead funnels on Instagram who want keyword-triggered DM automations to deliver discount codes or course links at scale., Businesses posting content in multiple categories (products, blog articles, news) who want RSS feed and schedule triggers to keep channels active without daily manual effort.

How It Works

After signing up for the 7-day free trial, users connect their social profiles (up to 5 on Bronze, 20 on Silver, 50 on Gold, 150 on Diamond) and set up one or more workspaces. Each workspace is a self-contained environment with its own social accounts, team members, media library, and scheduled calendar, keeping each client brand or company separate without switching accounts. Content gets created inside Ocoya's in-house editor, which gives access to more than 1 million image and video templates sized for each platform, royalty-free music tracks, a background remover, and direct Canva and Unsplash plugins. AI captions and hashtags are generated using AI credits (100 per month on Bronze, up to unlimited on Diamond). Users with Shopify or WooCommerce stores can connect their catalog so that new product additions automatically trigger a workflow that writes a caption, selects product images, and publishes a post. Scheduling happens through a drag-and-drop calendar. Users can place posts manually or let Ocoya's best-times engine, trained on 20 million data points, suggest the optimal day and hour for each channel. A publish like a human toggle adds a natural delay between posts to avoid the mechanical pattern that audiences notice. Posts requiring sign-off pass through multi-level approval flows: internal team review, client review with a shareable public link, or both in sequence. AI agents and workflow automations run in the background without user involvement once configured. The DM Chatbot handles replies in Instagram and Facebook inboxes. Comment-to-DM sends a link, discount, or course detail to anyone who comments a specific keyword on a post. Automation runs are capped per plan (10 on Bronze, 100 on Silver, 1,500 on Gold, 10,000 on Diamond), and credits reset monthly.

Frequently Asked Questions

Does Ocoya offer a free trial?

The 7-day free trial gives full access to all features on the plan selected at sign-up. Account auto-upgrades to paid at trial end unless cancelled.

What are workspaces and how many do I get?

Workspaces are isolated environments with their own social accounts, team members, media library, and content calendar. Bronze: 1, Silver: 5, Gold: 20, Diamond: unlimited.

What are AI credits and what do they cover?

AI credits power caption generation, hashtag writing, AI image creation, and AI agents. Bronze: 100/mo, Silver: 500, Gold: 1,500, Diamond: unlimited. Credits reset monthly.

Can I publish to TikTok and YouTube Shorts?

Both TikTok and YouTube Shorts are supported in beta access. Threads, Google Business, Discord, Telegram, and Slack are also in beta.

Does Ocoya integrate with Shopify or WooCommerce?

Both Shopify and WooCommerce are supported. New products trigger an automated workflow that writes a caption, selects product images, and schedules a post.

How does the best-times scheduling feature work?

Ocoya's scheduling engine is trained on over 20 million data points. It surfaces recommended day and time slots per channel for each workspace to maximize engagement.

What happens if I need more automation runs than my plan allows?

Runs cap at 10 (Bronze), 100 (Silver), 1,500 (Gold), 10,000 (Diamond) per month. Enterprise plans with custom limits are available by contacting sales.