Flowpoint
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Flowpoint is an AI web analytics platform built for marketing teams who want clear, actionable website data without the complexity of enterprise tools. It provides a single-panel dashboard covering all core metrics (traffic sources, top pages, sessions, events, geographic data, and funnels) alongside a suite of AI-powered features. The platform's FLOAT AI engine powers automated insights, surfacing performance recommendations around SEO, content, UI/UX, accessibility, and code. A built-in AI Assistant lets users ask questions about their website in plain language and receive instant answers. In its latest evolution (April 2025), Flowpoint introduced a conversational AI agent that connects directly to Google Analytics or accepts CSV uploads, then generates polished marketing analytics reports, charts, and written insights through a simple chat interface. The tool also includes Visitor ID to de-anonymize website visitors, a Path Explorer for high-level traffic flow visualization, a Session Log for drilling into individual user behavior, and a Page Inspector that analyzes pages for improvement opportunities. Flowpoint is designed to be privacy-focused and accessible to teams of all sizes.
How It Works
Flowpoint works by embedding a lightweight JavaScript snippet into your website. Once installed via React, Next.js, Vue, Angular, WordPress, Shopify, Wix, Framer, Google Tag Manager, or a custom integration, the script captures client-side browser events in real time: session starts and ends, mouse clicks (including which element was clicked), page scrolls (start point, end point, and duration), and any custom events you define. This data flows into Flowpoint's dashboard, where it is processed by the FLOAT AI engine to produce automated insights, funnel analysis, and behavioral reports. Users can explore traffic visually through the Path Explorer, review individual sessions in the Session Log, and identify conversion drop-off points in step-by-step funnels. The AI Assistant allows teams to query their data conversationally. For teams using Google Analytics or existing CSV exports, the newer AI agent mode connects to those data sources and generates fully formatted reports and charts through a chat interface, no technical skills required.
Key Features
- ✓AI Conversion Recommendations: identifies specific UX, content, and technical issues with suggested fixes
- ✓Revenue Impact Prediction: estimates the revenue uplift of each optimization recommendation
- ✓Funnel Analytics: visualizes where users drop off across multi-step conversion flows
- ✓Heatmaps: shows where users click, scroll, and interact on each page
- ✓Session Recording: replay individual user sessions to see behavior patterns firsthand
- ✓Automatic Event Capture: tracks clicks, forms, and interactions without manual tagging
- ✓Cross-Domain Funnel Tracking: follows conversion paths spanning multiple domains or subdomains
- ✓Technical Error Detection: flags JavaScript errors, broken forms, and slow-loading elements
- ✓AI Behavioral Analysis: processes session data to detect conversion patterns invisible in standard analytics
- ✓Unlimited Funnels: create and track unlimited conversion funnels on all paid plans
- ✓Team Collaboration: unlimited team members on all paid plans
- ✓Enterprise Deployment: on-premises deployment option for data-sensitive organizations
Best For
Frequently Asked Questions
How does billing work?
Billing is monthly. You can upgrade, downgrade, or cancel your plan anytime from your dashboard.
What counts as a session?
A session is a single visit to your website. It includes all user actions (page views, clicks, events) during that visit.
What happens if I exceed my session limit?
Once your monthly session limit is reached, data will no longer be collected until your plan renews or you upgrade to a higher plan.
Do unused sessions roll over to the next month?
No. Session limits reset at the start of each billing cycle.
Pricing
Free Trial
- 1,000 sessions
- Unlimited funnels
- Unlimited team members
- Available for 7 days
Premium
- From 10,000 sessions/month
- Unlimited funnels
- Unlimited team members
- Renews monthly
Enterprise
- Everything in Premium
- On-premises deployment option
- Dedicated account manager
- Volume-based discounts
