Potions

Overview

Potions is a managed newsletter service that uses AI and human experts to handle the full newsletter production process for its clients. Instead of a self-serve email platform, Potions acts as a dedicated newsletter team. You point it at your existing website, blog, social profiles, and brand assets, and it generates on-brand newsletter content, designs a custom template, and delivers it through your preferred email platform each week. The typical client is a small business, B2B SaaS company, marketing agency, or professional services firm that sees the value of email but cannot prioritize consistent production. Potions uses a blend of AI and human review across a 3-stage quality assurance process to protect against factual errors. Most clients report finishing their email content in about 15 minutes per week. The service includes custom newsletter design and banner, 24-hour support response, 1-1 onboarding and strategy calls, a dedicated Slack channel, and enriched qualified leads each month on the Starter plan. Higher tiers add drip campaigns, integration assistance, branding removal, and growth strategy consultations. The Power plan adds custom LinkedIn rollout strategies, strategic GTM coaching, and custom data ingestion.

Features

• AI and Human Newsletter Writing -- generates newsletter content by combining AI drafting with human expert review for accuracy and brand fit
• Custom Banner Design -- creates branded newsletter headers and visual templates for each client
• Content Repurposing -- transforms your website, blog posts, social profiles, and brand assets into newsletter copy
• Multi-Platform Sending -- works with your existing email platform or Potions own platform to minimize costs
• 1-1 Onboarding and Strategy Calls -- dedicated onboarding session and strategy calls included on all plans
• Dedicated Slack Channel -- direct Slack access to the Potions team on all plans
• Enriched Qualified Leads -- delivers enriched in-demographic leads to your inbox each month
• Subscriber Acquisition -- adds engaged, in-demographic subscribers to your list at $2 per subscriber with a $500/mo minimum
• Drip Campaign Management -- automates onboarding and nurture email sequences (Teams plan)
• Integration Assistance -- 1-1 help connecting Potions to your existing tools and platforms (Teams plan)
• Branding Removal -- removes Potions branding from newsletters for white-label delivery (Teams plan)
• Growth Strategy Consultation -- bi-monthly strategy sessions for audience development (Teams plan)
• Custom LinkedIn Rollout Strategies -- LinkedIn content strategies built alongside your newsletter (Power plan)
• Strategic GTM Coaching -- go-to-market coaching sessions for newsletter-driven growth (Power plan)
• Custom Data Ingestion -- connect proprietary data sources for enterprise newsletters (Power plan)
• 3-Stage Quality Assurance -- secondary AI model checks facts, human expert reviews flags, then client approves before send

Best For

Small businesses and B2B SaaS companies that want consistent email presence without internal bandwidth, Marketing agencies adding newsletter services to their client offerings, Founders and operators who recognize the value of email but can't prioritize production, Teams with existing content assets that need repurposing into newsletter format, Creators scaling their audience through hands-off newsletter growth strategies

How It Works

Potions works as a managed service rather than a self-serve tool. During onboarding, the team pulls in your website, blog, social profiles, and brand assets to establish your content style. If you want original content, Potions conducts a content interview with you or someone on your team and turns the transcript into newsletter copy. Each newsletter cycle, Potions produces a draft with custom banner design and curated content, then sends it through your chosen email platform. You retain review rights but the default is hands-off delivery. A 3-stage quality assurance process checks for factual errors: a secondary AI model flags issues, a human expert reviews flagged content, and the final draft goes to you for approval before sending. Subscriber growth is available as an add-on at $2 per engaged, in-demographic subscriber added to your list, with a $500 per month minimum. The Teams plan adds drip campaigns, integration assistance, and branding removal. The Power plan adds custom LinkedIn rollout strategies, strategic GTM coaching, and custom data ingestion for enterprise clients.

Frequently Asked Questions

How many leads can I expect?

Most our clients see 5 leads per week on a weekly newsletter.

What types of newsletters can you handle?

We can build any type of newsletter except for long-form original research (if you need this, let us know and we can connect you with a partner). We will work with you to determine the best newsletter strategy for your business.

I want to port my old subscriber list to Potions. Can you do that?

If you have the list in a text file or CSV format, we will import it into our system for you.

How does Potions produce authentic content if you are doing everything for me?

We pull in your website, blog, socials, brand assets, and other content you like in order to get a feel for what your content should look like. If you would like to produce original content, we will also do a content interview with someone on your team and turn the transcript of that call into content for your newsletter.

Does Potions use AI?

We use AI and humans to build your newsletter efficiently; this is how we achieve our pricing.

Does Potions write original content?

We help you build original and authentic content for your newsletter via our content interview process. We will interview you or someone on your team and use the transcript of that call to generate content for your newsletter. If you would like ghostwritten content, we can refer you to a partner who can help.

I don't have an email list already. Can you help?

Yes! We can help you leverage your existing CRM contacts or grow your list from scratch with paid growth. We will also guide you on how you can organically grow your list.

I also need a service to grow my newsletter list. Can you help?

We charge $2 per engaged subscriber we add to your list. These subscribers are in-demographic, with a minimum of $500 per month for this service. Under our Power plan, we can also use platforms like Beehiiv to grow your list, however we cannot guarantee engagement from these subscribers.

Does Potions use some other platform to build and send my newsletter? Do I need to pay for that other platform?

We will start on a platform of your choice. We have different recommendations depending on your business and audience. We can also send the mail on your behalf using our own platform to minimize costs.

I'm nervous about the factual accuracy of AI-generated content. How do you protect against hallucinations?

We have a 3-stage quality assurance process that protects against hallucinations (this is when AI makes up facts). First, a secondary model checks for factual errors. Then, if a piece of content is flagged, a human expert examines it. Finally, we send the content to you for review.

How do you ensure the content is on-brand?

During our onboarding, our team will work with you to ensure the content is on-brand. We also fine-tune our models to your pre-existing content to ensure that whatever we generate has the correct style for your brand. If you don't already have content for us to train on, we will use one of a few pre-made style guides.