Content Lab

Overview

Content Lab is Goldcast's AI-first content repurposing engine built for B2B marketing teams that want to extract maximum value from their video library. Rather than letting webinar recordings and event videos sit unused after the live event, Content Lab processes those recordings and automatically generates a wide range of content assets: short video clips, blog posts, social media posts, captions, transcripts, and more. The tool integrates natively within the Goldcast platform, meaning teams that already run webinars or virtual events through Goldcast can repurpose that content without switching tools or exporting files. It supports branded templates, caption and transcript editing, AI search across the video library, AI-recommended layouts, and a brand voice training feature so AI-generated content reflects the company's tone. Content Lab is available as a standalone product with a free tier, making it accessible to smaller teams or those who want to test AI content repurposing without committing to a full event platform subscription. Larger teams on Goldcast's Events plans receive expanded processing limits as part of their tier.

Features

• AI Short Clip Generation: automatically identifies and cuts the best moments into social-ready short videos
• Full Transcript: generates accurate written transcripts of every webinar or recording
• Blog Post Drafts: writes a long-form blog post draft from the recording transcript and key themes
• Social Media Captions: drafts platform-optimized captions for LinkedIn, Twitter, and Instagram
• Email Recap Generation: produces email summary content from webinar highlights and talking points
• Segment Detection: AI pinpoints natural breakpoints and engaging moments without manual scrubbing
• Clip Editor: trim and adjust AI-suggested clip boundaries before downloading or publishing
• Multi-Format Export: download clips as video files or copy written content for any CMS or email tool
• Goldcast Event Sync: connects directly to Goldcast event recordings for automatic content availability
• Speaker Identification: distinguishes between multiple speakers for accurate transcripts and attribution
• Free Forever Access: core repurposing features available at no cost within the Goldcast platform
• Content Calendar Ready: exports and outputs designed for direct use in content scheduling workflows

Best For

B2B marketing teams repurposing webinars and virtual event recordings into social and blog content, Event marketers who want to extract value from recordings without hiring a video editor, Content teams running regular webinar series who need a scalable post-event publishing workflow, Demand generation teams turning Goldcast event recordings into email recaps and lead nurture content

How It Works

Content Lab ingests video recordings, whether uploaded directly or captured via Goldcast's live event and webinar platform, and processes them using AI to identify key moments, quotes, and segments. Once a video is processed, the platform surfaces AI-recommended clips and generates draft blog posts, social media captions, and other written assets using those segments as source material. Users can review, edit, and publish the output, with branded templates controlling visual styling on clips and a brand voice setting ensuring written content matches company tone. Transcripts and captions are auto-generated and editable. An AI search feature lets teams find specific moments across their entire video library by querying for topics or keywords, making it faster to locate and reuse content from past recordings. Processing capacity is measured in hours per year, with Starter and Pro plans including 35 hours annually, Premium plans including 60 hours, and Enterprise plans including 120 hours.